Images in Chocolate, a specialty chocolatier, announced this week that they would launch in the US market the first custom imprinted chocolate poker chips. These promotional items, made of Belgian chocolate, will help Las Vegas hotels and casinos increase their corporate brand awareness.

"Until now, there have been generic chocolate casino chips in the market but never one that could be custom imprinted for promotional use," CEO Tim Dugan explained. "Not only can our new chocolate casino chips be custom branded, they are the first to use 100% Belgian chocolate and also feature a much more authentic casino chip design than available before."

Dugan also said that even though the chips were aimed for corporate clients, they have seen a tremendous interest in the consumer market as well. Mainly, the people interested in the chips are individuals having a Las Vegas wedding or other gambling-themed events.

With the increasing popularity of gambling-related products, these new chocolate poker chips seem to be a sure bet. They can be customized by imprinting a corporate logo on one side and a dollar denomination on the second side, simulating a real casino chip.